Benefits of website design to small businesses and entrepreneurs
In this day and age where digital technology and the Internet has influenced how we live and work, it is shocking to know that very few small business owners have a website.
It is hard to believe that only 46% of small businesses have a website. This statistic is confounding when you realize people spend 6 hours a day on the Internet.
Based on 2014 survey results, 41% of small business owners reported they don’t think they need a website. What that means is they probably don’t know the benefits of having a website for their small business.
Small businesses are an integral part of World economy.
Every business aims to solve a problem and create value in doing so. This is particularly true of small businesses. Therefore they provide a service or product that meets local needs and can fulfill requirements for larger businesses.
The benefits of small businesses are numerous, but often they can have difficulty creating, sharing, and establishing their message. Entrepreneurs, startups, and freelancers watch their budgets carefully, and expenses outside of delivering the product are kept to a minimum. That means marketing budgets get shaved first.
Because websites for any product or service are today’s version of a first impression. Consumers make a variety of instant decisions about whether to continue on a site or jump to a competitor’s. A person’s eyes take just 2.6 seconds to focus on a particular element of a webpage when it loads, according to research from Missouri University of Science and Technology.
How modern and responsive website design can help improve small businesses
Brands working to establish and expand their digital identity can expect to see increased competition for consumer attention online. Consumers increasingly form opinions about brands on the basis of their browsing experience, this makes it imperative to establish a positive digital identity. Website development can help small businesses in major ways as follows.
1. Website Improve Business Credibility.
A simple way to view a website is that it is your online business address. This is where your customers, clients and associates go to find you on the Internet.
The Home page identifies your branded value proposition, the About Us page tells visitors all about your business and the Contact Us page informs everyone how to get in touch with you.
It legitimizes your business and improves your credibility. It gives your business an identity and is virtual proof that it exists.
Don’t be mislead into thinking a company page in Facebook is enough to build your credibility. In A2015 survey , it showed that 84% of consumers believe that if you have a website, it makes your business more credible than just a social media page.
If you have a website, it means you have your own domain. In the same survey, 65% of respondents regard a company-branded e-mail as more credible than a generic one.
2. It Helps Build Your Businesses.
Before broadband technology became widespread in 2004, websites were used primarily for marketing and informational purposes. A website functioned more like a brochure. You put one up to stay ahead of the competition. But there wasn’t much thought and purpose behind the content.
With the growth of the Internet, the influence of social media and the popularity of mobile devices. The website has become a crucial tool to build your business.
- Share Your Story – According to Nobel Prize winning psychiatrist Daniel Kahneman, consumers patronize brands they can align their values with.
A website is a great way to share your story; tell your audience why you started this business, your goals and what you hope to accomplish with it.
- Get Clients – It’s not enough to have a rock star online profile. 36% of clients prefer to deal with businesses that have websites. By contrast, only 21% will work with businesses without websites.
A website gives you the platform to highlight your experience and expertise.
- Find Your Team – Are you looking for people to help you run your business?
Set up a Career page in your website where prospective candidates can fill out an application form and attach their resume.
Post your job requirement in social media and link it back to your website. You should have a good number of candidates in no time!
3. Enhance Your Online Presence.
Here’s a statistical fact that will blow your mind:
This number is expected to grow as the world becomes increasingly dependent on mobile technology to search the Internet. Today there are an estimated 2.3 Billion smartphones worldwide. But in 2020, the total number of smartphones is expected to hit 6.1 Billion.
If your small business does not have a website, you will be undermining its ability to generate income. And not just any website; but a mobile responsive website, one that can be accessed by mobile devices such as smartphones and tablets. Statistically, 65% of online traffic comes from mobile devices.
By reading through this post we believe you now understand why you must create an eye catching website for your business. Our Web design team is always available to give you all that it takes to make your business live on the internet and help you manage the website as your business grows.. If you would like us to work with you on your new or existing website, kindly Contact us to discuss about it.