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Our Design Process At Phemrise ICT & Digital Solution

At Phemrise, we like to think of ourselves as artists and scientists. We explore the boundaries of creativity through artistic expression. However, at the same time, we respect the rules and precision of web design science. There are theories, guidelines, and principles of web design that we use as the basis for implementing artistic concepts.

How we build website layout design styles

Empirical Research

Under empirical research, we gather facts, relevant information, updated data, and other forms of usable and measurable inputs.  We also implement best practices of web design which likewise, includes its own research. These principles go into each and every website we build.

After we have understanding of the nature of the enterprise. We do a comparative analysis of the industry. This includes looking at the websites of the client’s closest competitors. Our web design team take note of design elements and similarities in content.

We also look through the competitors’ social media accounts. Check if there is alignment or some congruence between its design elements and those of the website.

Intuitive Research

Intuitive research is focused on the person behind the client. This is similar to a bank’s KYC or Know Your Customer approach. We want to know who the client is. What is his/her purpose? How did he/she get into this type of business? What are the motivating factors?

Our objective is to capture the essence of the client. His/ her personality should manifest on every page of the website. Its elements should reflect the client. When a visitor views the design and reads the content. he/she should have an accurate idea on who the business owner is.

Elements such as the use of color, spaces, angles, lines, and content will give site visitors clues on the type of person the owner is. Based on the response to the elements of design and content. Visitor will rely on his/her intuition to formulate a profile on the owner.

Phemrise Web Design’s Approach To Web Design

Our underlying principle in web design is that best practices must always be implemented. Best practices in web design are those tried and true elements that have been proven to work. In this sense, we approach all of our clients in a similar same way. We can apply any style of web design that the client wants and which we feel strongly supports the purpose and objectives of the website.

However, our approach never veers off from the standard guidelines for effective web design:

  • The website must be mobile-responsive. Design should be able to set up seamlessly and effortlessly on mobile devices regardless of screen size. It should be accessible by large groups of people.
  • The website should have fast download speed. Our experience working with different clients and studying various industries have shown us that consumers are impatient. Our target is to make sure the client’s website can be accessed within 3 seconds.
  • Design should be optimized. Even if you have the best images and text content, these would have little value to your website if they cannot be found. We implement the principles of SEO or Search Engine Optimization to make sure all images and text-based content can be easily searched, found, and indexed by web crawlers.
  • Reliable security measures should be in place. We understand the value of a website for your business. Thus, we make sure all of our websites are built with the latest versions of the best security software. We also conduct regular site audits to run updates on plug-ins and address other issues that may present vulnerabilities to its security.
Regis

We designed the above website for a Leads generation company. The objective of our design approach was to strongly highlight the services of the company. This was effectively done through the use of relevant images, the organization of the site, and the layout which were proprietary to the business.

The overall effect of the design was to deliver a clear message that was powerful and urgent, yet sincere and simplistic in tone and content.

The design gives website visitors an accurate idea on what the company offer, how they operate, and helps them gain a deeper understanding of their objective. As we mentioned earlier, website design must represent the purpose and vision of the business.

In this case, the purpose of the company  is covered by the question , “Why did the they set up this company?” The images, use of color, space, and layout, emphasize the goal and objective of the business..

If you are planning to have a website for your business or if you are thinking of having your current website re-designed, please feel free to Contact Us.

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